WPCF Economic Report 2020 published
The World Print & Communication Forum (WPCF) has published its annual economic report for 2020, presenting important information about the economy, print markets and country reports about its members.
The performance and role of the printing industry varies across the world, although there are certain common themes, such as a lack of skilled labour and issues with the image of the sector. It is reported that Australia sees increases in direct mail, targeted catalogues and advertising – unlike in Europe. Direct mail is also the primary product provided by printers in the USA, as well as being a ‘hot market’, alongside other popular products like packaging, envelopes and signs. And in China, the industry is changing from high-speed to quality production, with a lot of automation.
In this report, country reports are presented for Australia, China, Europe (represented by Intergraf), Hong Kong, India, Indonesia, Japan, Korea, Nepal, South Africa, Sri Lanka and the USA. These country reports are supplemented by global economic data to give a broad picture of the global role of print.
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